网络营销/Network Marketing
 

搜索引擎优化

SEO(Search Engine Optimization)是搜索引擎优化的英文缩写,是指通过采用易于搜索引擎索引的合理手段,使网站各项基本要素适合搜索引擎的检索原则并且对用户更友好(Search Engine Friendly),从而更容易被搜索引擎收录及优先排序。SEO的主要工作是通过了解各类搜索引擎如何抓取互联网页面、如何进行索引以及如何确定其对某一特定关键词的搜索结果排名等技术,来对网页进行相关的优化,使其提高搜索引擎排名,从而提高网站访问量,最终提升企业的品牌知名度和经济收益。

SEO (Search Engine Optimization) is a search engine optimization of the English abbreviation, is refers to through the use of reasonable means of easily indexed by search engines, so that the site suitable for the basic elements of search engine principle and more user-friendly (Search Engine Friendly), which are more likely to be included in search engines and prioritization. SEO is the major work by understanding how the various search engines crawl the Internet page, how and how to determine the index for a particular keyword search results ranking technology, to the optimization of the relevant webpage, to improve search engine rankings, thereby improving site traffic, and enhance the brand visibility and economic benefits enterprises.

SEO的效果主要包含以下几个方面

(1)让更多的用户更快的找到他想找的东西;

(2)可以让与企业相关(产品、服务)关键词排名靠前,让有需求的人首先找到你;

(3)搜索结果为自然排名,增加可信度,促进企业宣传和业务发展;

(4)为企业节约网络营销费用。

搜索引擎广告联盟


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